Building Trust
Through Research

TrustBuilder is an organizational trust platform that helps businesses measure, build, maintain, and repair trust across every level of the organization. Through employee and customer research, leadership coaching, team development, and actionable insights, TrustBuilder helps organizations identify the behaviors that strengthen trust and the barriers that prevent teams from performing at their best.

Unlike traditional engagement surveys, TrustBuilder focuses specifically on trust—the foundation of healthy cultures, effective leadership, and high-performing teams.

Trust is one of the strongest predictors of organizational performance. When employees trust their leaders and one another, they communicate more openly, collaborate more effectively, adapt to change faster, and are more willing to take ownership of their work.

Organizations with high trust often experience:

• Higher employee engagement
• Stronger retention
• Better teamwork
• Increased innovation
• Improved customer experiences
• Healthier workplace culture

When trust breaks down, communication suffers, turnover increases, and performance often declines.

Trust can be measured through carefully designed research that evaluates how people experience leadership, communication, accountability, relationships, and organizational consistency.

TrustBuilder uses a research-backed framework built around three core Trust Builders:

• Action – Following through, accountability, and reliability.
• Insight – Communication, clarity, and understanding.
• Connection – Relationships, empathy, and genuine care.

The assessments also identify Trust Breakers—behaviors that reduce confidence and create friction within teams. Together, these insights provide leaders with a clear picture of organizational trust and practical recommendations for improvement.

TrustBuilder works with organizations of all sizes across a wide range of industries, including:

• Manufacturing
• Healthcare
• Financial Services
• Education
• Government
• Professional Services
• Construction
• Nonprofits
• Sports Organizations
• Technology

Because trust is fundamental to every workplace, the TrustBuilder framework is designed to adapt to organizations regardless of industry or size.

Most TrustBuilder assessments take between 7 and 15 minutes to complete.

The surveys are intentionally concise to encourage participation while gathering meaningful insights. Employees can complete assessments on any device, and organizations typically receive reporting shortly after the survey closes.

After an assessment is complete, TrustBuilder transforms survey responses into actionable insights.

Organizations receive dashboards and reports that highlight strengths, opportunities, and trends across teams and departments. Leaders can identify areas where trust is thriving and where additional support may be needed.

Many organizations continue with facilitated team sessions, leadership coaching, or strategic planning workshops to turn insights into measurable improvements.

Yes.

TrustBuilder was designed to support organizations regardless of where employees work. Surveys, dashboards, coaching, and team sessions can all be delivered in-person, virtually, or through hybrid formats.

Because trust becomes even more important when teams are geographically distributed, organizations often use TrustBuilder to strengthen communication, alignment, and connection across remote teams.

Most workplace surveys measure engagement or satisfaction. TrustBuilder focuses on the underlying behaviors that influence both.

Rather than simply reporting how employees feel, TrustBuilder identifies the specific actions, communication patterns, and relationship dynamics that build or break trust.

Organizations receive practical recommendations—not just data—allowing leaders to prioritize improvements that have the greatest impact on culture, performance, and long-term success.

Yes.

While trust is often thought of as intangible, decades of organizational research have shown that trust is built through observable behaviors and experiences. Employees consistently evaluate whether leaders communicate clearly, follow through on commitments, demonstrate competence, act with integrity, and genuinely care about others.

By measuring these behaviors, organizations gain objective insights into the current level of trust and identify specific opportunities for improvement.

The timeline depends on the organization's starting point and commitment to action.

Some organizations see measurable improvements within a few months by addressing communication, accountability, and leadership behaviors. More significant cultural change often occurs over six to eighteen months through consistent leadership development, ongoing measurement, and intentional team practices.

Building trust is not a one-time initiative—it is an ongoing process of reinforcing behaviors that create confidence and strengthen relationships over time.

Trust changes as organizations grow, leaders change, priorities shift, or teams experience periods of uncertainty.

Measuring trust on a regular basis allows leaders to monitor progress, identify emerging challenges early, and evaluate whether improvement initiatives are producing meaningful results. Many organizations measure trust annually or semi-annually to create benchmarks and track long-term trends.