Review our systematic approach to building trust; Introducing TrustBuilder™ Organization Profile.

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” -Fitzhugh Dodson

As leaders, do you ever have moments when you think you might be lost?

I certainly do.

I think things are going great only to find out I was off course. This happened to a Texas demolition company in 2020 when they mistakenly tore down the wrong house. On the wrong street. Ouch.

Being off course by even one degree (or street) can significantly change your destination (see the 60:1 rule in aviation). And when it comes to building trust in organizations, you need solid tools that remove doubt and point you in the right direction.

Introducing TrustBuilder™ Organization Profile

TrustBuilder™ Organization profile is a powerful diagnostic tool that measures trust in organizations, drills down with precision, and delivers actionable insights. The profile starts with an overall score for organizational trust and then measures trust on three levels:

• Senior leadership
• Supervisors
• Team members

Next, trust is measured within each level in three ways:

• Action: building trust through getting things done
• Insight: building trust through expertise, information, and knowledge
• Connection: building trust through relationships
  
  

The resulting organizational profile acts like a map helping leaders navigate with accuracy where trust is thriving and where additional trust is needed.

So, what does the TrustBuilder™ process look like?

Step 1: Measure

When you go to the doctor, what’s one of the first things that happens? The nurse takes your temperature as a baseline starting point to help determine what to do next.

We start with the TrustBuilder™ Organization profile which acts like a thermometer. It is administered through a short survey that takes under 5 minutes to complete. The survey and report are customized to match your organization’s structure so results can also be displayed by department, division, geography, or office location*. The results help determine what to do next. Click here to see a sample report.

Step 2: Pinpoint

Once organizational trust is measured, the TrustBuilder™ team helps pinpoint where to invest to make the greatest impact. For instance, the profile may reveal that employees are knowledgeable about their job but lack a connection to senior leadership. Or, maybe supervisors are connected to their employees but need more support to get necessary results. These are just two of many potential outcomes that help decision makers navigate in the right direction.

Step 3: Build

It’s far too easy to rush to a solution without understanding underlying issues. And like John Wooden said, “Never mistake activity for achievement.” Profile results help guide the creation of action plans that match your organization’s goals, culture, and budget. Action plans may include supervisor training, virtual coaching, consulting on business challenges, or team sessions around TrustBuilder™ Individual profiles (or many more options). Instead of assuming or guessing, we let data guide actions.

Step 4: Reinforce

For trust building to be sustained, the strategies and plans must also be sustainable and reinforced. Reinforcement looks like integrated e-learning, certifying on-site TrustBuilder™ coaches to lead team sessions, writing competency guides, or utilizing TrustBuilder™ AI as an always-present resource (this is currently being constructed so stay tuned). Once plans are implemented, the process is periodically revisited to reassess levels of trust and adjust focus areas to meet emerging needs.

TrustBuilder™ provides deep analysis and a systematic approach that results in actionable, sustainable steps to build greater trust in your organization. Visit our site or click here to start the conversation.

About the Author: Scott Linklater is the CEO of TrustBuilder and holds a PhD in Leadership from Gonzaga University.

If you missed part 1 or 2 of the Introducing TrustBuilder™ series, click the links below.

• Part 1: Welcome to TrustBuilder™
• Part 2: How People Earn Trust
• Part 3: Building Trust on Your Team
• Part 4: Rebuilding Trust 

*Long live the Oxford comma!